When something that’s being advertised is divisive to begin with, it’s a safe bet that opinion is going to be divided in a pretty vocal way. Which is why it’s surprising that the government’s “Get Ready for Brexit” campaign has been universally panned by marketing experts.
But is it really a waste of money that’s aimed at nobody? Read More
Guess what - the medium isn’t the message. The message is the message.
That Marshall McLuhan’s got a lot to answer for. He told us "The medium is the message" in 1964. That the channel is more important than the meaning or the content of the message.
He was wrong.
In theory, book learning is great. But there’s no substitute for actually getting out there and poking your nose into things. Historians call this walking the ground.
You can read extensively about life in a six foot deep muddy trench. But that won’t prepare you for what it’s like standing in a preserved hole in Belgium, with rainwater soaking your trainers. Read More
There are some things in life that are absolutely expected. Like taxes, death and a sale at DFS.
But if you’re smart about your marketing, keenly aware of your audience and focused on your message, there are always opportunities to do the unexpected.
There are always ways to change the conversation and stand out with your marketing – whatever medium, whatever service or product. Read More
When it comes to creating or refining the core messaging for your tech company or SaaS business, you should always keep it simple.
And we mean really simple.
Don’t overthink it. Don’t focus on the what ifs. Don’t let your purpose get complicated by the details.
Take John F Kennedy’s message from 1962 as an example. Read More
If you were on Twitter on June 7th, at around 5pm, you might have noticed a hashtag trending.
That was us. That was HNW’s conference, Creative North presents The Future of Content.
And like all good conferences, it deserves a blog post focusing on the takeaways, talking points and things we’ve learned. Read More
“Most of our work is only ever appreciated by other writers.”
That sentence could’ve been uttered anywhere you’ll find more than one copywriter or content writer. It could’ve been spoken to a near stranger in the bar after a marketing conference, shared in an email between colleagues, or muttered to a trainer in a workshop. Read More
Sure, a tech show might not seem like the most obvious place to find a copywriting agency. It’s the kind of place you’d find exciting tech start-ups, new software providers and amazing new devices. But, we’re not just a copywriting or marketing agency. We specialise in messaging, tone of voice and copywriting for tech companies. Read More
One of the nice things about a cheeky Dai Pai Dong is that more often than not you end up sharing a table. Slurping strangers. So it goes… Read More
If you’ve followed us on Twitter, met any of the three of us for a meeting or a coffee, or attending any of the networking events Martin speaks at, chances are that you’ll have heard two words in close proximity to Hampson Nattan Williams:
Creative North Read More