If you’ve followed us on Twitter, met any of the three of us for a meeting or a coffee, or attending any of the networking events Martin speaks at, chances are that you’ll have heard two words in close proximity to Hampson Nattan Williams:
Creative North Read More
I think a lot about feedback. Why a certain piece of copy works. Why it meets a brief, why it delivers a return on investment, why it strikes the right tone, and why it convinces and compels a reader.
Or why it doesn’t. Read More
It’s obvious why agencies are willing to discard years of positioning, market research and consistency at Christmas - they make shedloads of money and get people talking about adverts instead of products. But are retailers and other businesses being taken for a ride? Read More
Message first is good for everyone - especially designers. When you have a clear idea of the messaging and the content, before you start designing, you have the framework in place. Read More