When something that’s being advertised is divisive to begin with, it’s a safe bet that opinion is going to be divided in a pretty vocal way. Which is why it’s surprising that the government’s “Get Ready for Brexit” campaign has been universally panned by marketing experts.
But is it really a waste of money that’s aimed at nobody? Read More
In theory, book learning is great. But there’s no substitute for actually getting out there and poking your nose into things. Historians call this walking the ground.
You can read extensively about life in a six foot deep muddy trench. But that won’t prepare you for what it’s like standing in a preserved hole in Belgium, with rainwater soaking your trainers. Read More
“Most of our work is only ever appreciated by other writers.”
That sentence could’ve been uttered anywhere you’ll find more than one copywriter or content writer. It could’ve been spoken to a near stranger in the bar after a marketing conference, shared in an email between colleagues, or muttered to a trainer in a workshop. Read More
Sure, a tech show might not seem like the most obvious place to find a copywriting agency. It’s the kind of place you’d find exciting tech start-ups, new software providers and amazing new devices. But, we’re not just a copywriting or marketing agency. We specialise in messaging, tone of voice and copywriting for tech companies. Read More
If you’ve followed us on Twitter, met any of the three of us for a meeting or a coffee, or attending any of the networking events Martin speaks at, chances are that you’ll have heard two words in close proximity to Hampson Nattan Williams:
Creative North Read More
I think a lot about feedback. Why a certain piece of copy works. Why it meets a brief, why it delivers a return on investment, why it strikes the right tone, and why it convinces and compels a reader.
Or why it doesn’t. Read More
It’s obvious why agencies are willing to discard years of positioning, market research and consistency at Christmas - they make shedloads of money and get people talking about adverts instead of products. But are retailers and other businesses being taken for a ride? Read More
Message first is good for everyone - especially designers. When you have a clear idea of the messaging and the content, before you start designing, you have the framework in place. Read More